The final click leading to the shop website
From banner advertising to adverts and search machines to social media and e-mail marketing, there is a wide choice of online advertising media. Ideally, this gives rise to the desired click leading to the shop website, but in the worst-case scenario, advertising which is too intrusive can damage corporate image.
Trumps in offline advertising
TV, print and direct mailing are by no means redundant. The all-round advertising treatment of prospective buyers involves appealing to them in the offline world. Take, for example, a letter: paper can be used to appeal to all the senses.